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Fintech · Growth

Reply rate from 20% to 47%.

A fintech was reaching the right people and hearing nothing back.

20% → 47%
Outreach response rate
2.3x
More replies from senior profiles

The challenge

A fintech platform was reaching qualified, senior profiles and hearing nothing back. People simply weren't responding to the hiring manager's LinkedIn messages, and the pipeline was drying up before it had a chance to start.

Our approach

We rebuilt the outreach from scratch. Messaging tailored to each person, real copywriting, and positioning built around the company's mission and stage, the things a senior candidate actually weighs, instead of a generic pitch. The goal was never more volume. It was messages worth answering.

The result

Response climbed from 20% to 47%, more than doubling, and the pipeline filled with higher-quality, passive candidates who had ignored the first approach entirely.

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